Reduce Environmental Impact
Reduce Environmental Impact
The textile industry is one of the most polluting in the world due to the use of pesticides and chemical fertilizers but also through a significant consumption of water in production, among other things.
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The idea was therefore to offer eco-responsible clothing with its own designs, perfectly suited to outdoor fashion. To avoid overproduction, each item is made to order.
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The cultivation of organic cotton does not use any toxic products . It takes 2500 liters of water to produce a classic t-shirt against 100 liters of water for an organic cotton t-shirt. In 2018, 26 million tons of cotton were produced worldwide (organic cotton represents less than 1% of this figure).